The TAG Heuer excellence is spread over one hundred and fifty years. It all began in St-Imier, Switzerland when Edouard Heuer laid a corner stone of his watch making company which later prospered under his sons Jules-Edouard and Charles-Auguste. The founders of TAG Heuer had the vision to innovate with scientific accuracy to achieve something remarkable which had eluded others in this trade. It was the result of their venturous idealism pursued by knowledge, skills and perseverance that they were able to manufacture the most precise time keeping instruments ever to be devised by human beings. But TAG Heuer’s enormous success over the years is not totally attributable to engineering and mechanics aspect of horology; it also owes largely to its eye for beauty resulting in original architect and patented designs of its revolutionary timepieces. Above all is the TAG Heuer’s extreme passion for sports and hearty ambition to showcase time in such sporty, vivid and enthusiastic manner essential to elaborate the profound connection between time, sports and TAG Heuer.

Continuing the mission of its forefathers, TAG Heuer Swiss avant-garde since 1860 is determined today to lead the watch making industry with its trademark precision, modernized craftsmanship and distinguished design instincts. The facts however are simpler and it can be stated that heir to a prestigious heritage with a history of perfection spread over a century and half, TAG Heuer couldn’t do much wrong and it did not. The unique creativity and supreme skills are in TAG Heuer genes which chiefly contribute towards its plethoric development based on the modernization of its traditional values which empower it to produce visually stunning and genuinely functional time devices. The TAG Heuer DNA is special and is transformed into each of its creation elucidating the soulfully classical personification of the contemporary art and technology.

The magnificent TAG Heuer collections are so exuberant and exhilarating that they reshape the architectural boundaries to embody time in their artistic structures with long lasting endurance under extreme circumstances. With their top notch mechanics, movements and mastery they marvel the minds of sports fanatics all around the world and reflect their creators’ love of the game. Particularly, the challenging TAG Heuer watches aim not only to drive the champion speed racers crazy but also to inspire the high spirited followers of the water sports. But this is not all the endearing TAG Heuer watches are about because they also provide a cutting edge to the top professionals, executives and other ambitious, competitive individuals. These futuristic devices readily charm the aspiring men and women the same with their aesthetic appeal, accuracy, functionality and a gala of exclusive features.

The first of its kind, the TAG Heuer 360 museum is another crowning achievement to highlight 150 years of exceptional achievements by the pioneer watch makers. The 360 degree watch-making museum is a preservation of avant-garde imagination and a glorious heritage to influence how the watches are constructed today as well as to revolutionize the way they will be in future.